FOR IMMEDIATE RELEASE:
G-SHOCK ANNOUNCES EXPANSION OF POPULAR G-LIDE SERIES WITH INTRODUCTION OF CLOTH BAND
New Collection Debuts with Low Temperature Resist for Winter
DOVER, NJ, October 12, 2017 -Today, Casio G-SHOCK announces the all-new winter edition G-LIDE Cloth Band collection, the latest addition to the brand’s popular G-LIDE series. The four new models feature a brand new cloth band, with a “G-LIDE Shock Resist” patch, and low temperature resistance assuring functionality down to -20°C/-4°F in time for the upcoming winter season.
Featuring the brand’s iconic square case shape, the new models will be available in four color ways- black (GLS5600CL-1), olive green (GLS5600CL-3), brown (GLS5600CL-5), and ice blue (GLS5600CL-7).
Each model also comes equipped with standard G-SHOCK technology of shock resistance and 200M water resistance, as well as an auto EL backlight with afterglow, dual 1/100th second stopwatch (1,000 hr), 4 multi-function alarms and 1 snooze alarm, countdown timer (24 hr), 12/24 formats, World Time with 48 cities / 29 time zones + UTC, and flash alert – all in a 43.2mm case.
Beginning in November 2017, the GLS5600CL-1, GLS5600CL-3, GLS5600CL-5, and GLS5600CL-7 will retail for $110 USD, and will be available for purchase in select department stores and fashion retailers.
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.